The Client:

Fountains Unique is a California based custom fountain and fountain accessory dealer. For the past thirty years, they have been delivering high quality custom built fountains to clients across the Western US. Through their turnkey installation systems, Fountains Unique delivers ready beautiful, ready to install, fountains. 

The Challenge:

Fountains Unique approached Neon Sumo in need of a redesign for their website. The original site was built by another developer, using Joomla as a content management system. Fountains Unique was unhappy with their original design and felt it did not accurately communicate their brand to potential customers. Fountains Unique had also invested a large amount of time building the inventory database and did not wish to upgrade to a more current version of Joomla.

The Solution:

Neon Sumo approached the Fountain Unique challenge by first identifying an aesthetic look to match the stone artisan feel of the company’s products. Using a subtle stone texture and lines inspired from architecture magazines, we created a earthy, craftsman feel. The new design was simple, yet elegant, and matched the aesthetic look the client was seeking.

Next, Neon Sumo reworked the navigation system using “speaking buttons.” The new buttons have a main “category” from which category descriptors and items are listed to help communicate the link’s content to site visitors. The result was an easy to navigate inventory that covers many types of product categories. 

Additionally, Fountains Unique maintained another site that served as a company blog. We used Joomla to integrate this external blog site. By bringing the blog in from an external server we were able to visually integrate the brand identity to match the rest of Fountains Unique. Also by having the blog on the same site, Fountains Unique can write articles that will help with search engine optimization efforts. 

The Product:

To view Fountains Unique online, visit www.fountainsunique.com

Add-ons:

After the project was completed, Fountains Unique wanted to try and increase business through a series of pay-per-click advertising campaigns. Working with Shanee Kirk, Neon Sumo designed and developed special landing pages to accompany the pay per click campaign. Neon Sumo also created special graphics for a February Special that Fountains Unique wanted to run.