The Client:

Summit Educational Outreach (SEO) is an education non-profit devoted to promoting elementary education both locally and internationally. SEO’s all volunteer staff is committed to providing crucial supplies to schools and students in need. They are dedicated to raising the funds and gathering the materials necessary to significantly improve the quality of education available to disadvantaged children. SEO relies entirely on donations of funds and supplies to advance their mission.

The Challenge:

SEO was in need of a new logo that would project a more professional image. The new image needed to draw upon the previous logo while assuming a more current and modern feel. Neon Sumo elected to take on this project free of charge, as Stu Barwick also serves as the Marketing Director of SEO.

The Solution:

The new logo drew upon the mountain motif of the previous logo for inspiration.  This new logo was thought of as an evolution of, rather than a replacement to, the original logo. Additionally, as Summit Educational Outreach is a relative unknown charity, we sought to replace the initials based logo with the non-profits full name. However, homage to the original “S.E.O” was added through three stars that accompany the redesigned mountain top. Finally the mountain was enclosed within the typography to create more inclusive logo icon. 

The Product:

To view the logo, find out more about SEO, or even donate visit their website at www.summitedoutreach.org