Archive for March, 2009

J.U.i.C.E

Monday, March 16th, 2009

juice-header

The Client:

J.U.i.C.E.  is a non-profit organization who works with at risk youth in Los Angeles. The program works with underprivileged youth allowing them to express themselves through creative endeavors such as art, music, dance and hip hop.

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How it Connects: 1.

Monday, March 9th, 2009

 

shell-suv

How it Connects is a new series looking at the interconnectedness of our planet. In the book Cradle to Cradle, a simple question is posed, “how do we love all children, of all species, for all time?” From this central theme rises the idea that everything is inexorably related and events do not occur in a bubble. Rather, the actions of one will ripple across our planet and effect many things across a long period of time. Therefore, it is important to examine the intertwined relationships between all things on our planet. How it Connects seeks to examine these connections.

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Green Marketing in a Recession

Thursday, March 5th, 2009

sky-falling

These days it sure feels like the sky is falling, or at the very least the area over Wall Street is. Business is down all over the place, and customers are reigning in their spending. Instinct would want you to believe that price is the most important feature in today’s marketplace, but you might be surprised.

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Creative Project: Sauce 2 of 4

Tuesday, March 3rd, 2009

sauce-logo
This is part two of our ongoing, four part, series about the development of an imaginary environmentally friendly snowboard company. In part one, we discussed the development of the logo, and it’s influence on the brand identity. 

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