Seems like we should have done this a long time ago… being web designers and all. But we finally got around to setting up a company twitter account. Now the world will know our inner most random thoughts…enjoy!
You can follow us at www.twitter.com/NeonSumo
J.U.i.C.E. is a non-profit organization who works with at risk youth in Los Angeles. The program works with underprivileged youth allowing them to express themselves through creative endeavors such as art, music, dance and hip hop.
How it Connects is a new series looking at the interconnectedness of our planet. In the book Cradle to Cradle, a simple question is posed, “how do we love all children, of all species, for all time?” From this central theme rises the idea that everything is inexorably related and events do not occur in a bubble. Rather, the actions of one will ripple across our planet and effect many things across a long period of time. Therefore, it is important to examine the intertwined relationships between all things on our planet. How it Connects seeks to examine these connections.
These days it sure feels like the sky is falling, or at the very least the area over Wall Street is. Business is down all over the place, and customers are reigning in their spending. Instinct would want you to believe that price is the most important feature in today’s marketplace, but you might be surprised.
This is part two of our ongoing, four part, series about the development of an imaginary environmentally friendly snowboard company. In part one, we discussed the development of the logo, and it’s influence on the brand identity.
In my last post I spoke about how design can save your business in tough financial times. However, there is a saying that I often repeat to remind myself that there is more than one way to solve a problem.
“When all you have is a hammer, you will see a world of nails.”
The importance of good design in uncertain financial times.
When we are little, and even when we are bigger, we are often told not to judge a book by its cover. As a designer, I think that is a bunch of baloney. While we would like to appease our ego with the thought of being above our subconscious prejudices, we are all wired to make snap judgements. In the book “Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell, the author introduces the concept of the “adaptive unconscious.” The adaptive unconscious is a sort of supercomputer that “quickly and quietly processes a lot of the data we need in order to keep functioning as human beings.” It is the mechanism behind the snap judgements we continuously make while going about our daily business. Without such a mechanism, we as conscious thinkers would be so tied down in pondering the effects of every little decision that we would be unable to accomplish the tasks necessary to our survival.
“Only we humans make waste that nature can’t digest” - Capt. Charles Moore, Algalita Marine Research Foundation
For those of you following this blog, you will know that I have spent the last few posts talking about plastics and the consequences of using them. In our modern lives, we use and discard an extraordinary amount of plastics. For example, in the United States we use and discard over 4 Million plastic cups everyday. Doesn’t seem like much, until you find out that the 4 Million cups were used and discarded on airplanes. Think about that, 4 Million plastic cups per day so we can have a little drink on the airplane.
When you are first considering going green, there is a lot to start thinking about, but its important to not get overwhelmed. Just remember the end goal is to make your company green, so start small, and work your way up from there. I remember a few lessons i learned back in grade school about how to change our impact on the environment, and you will find that even these childhood lessons are helpful when trying to make a change. I will list off my childhood lessons, and how they can be changed and modified for todays business world! Read the rest of this entry »
There is a funny quirk of the English language that has an odd way of influencing the way we think. Words have a very powerful affect, they more or less determine our ability to think. Let’s just pretend that we only know a total of 10 words, in this case all nouns and totally unrelated. Our brains only have the ability to understand and communicate 10 different concepts. Replace one of those nouns with an adjective, and we suddenly have almost doubled our vocabulary as we can now communicate at least 19 different concepts. This simplistic example showcases just how dependent upon words we actually are. The more words we know the more thoughts we are capable of having, and the more complex our thoughts can be.
Help Neon Sumo plant 1000+ trees, by playing our newest online game The Legend of Peapod! For every 50 million points submitted to our score board we will plant one tree. Click here to play the game and help plant some trees!
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