In my last post I spoke about how design can save your business in tough financial times. However, there is a saying that I often repeat to remind myself that there is more than one way to solve a problem.
“When all you have is a hammer, you will see a world of nails.”
The importance of good design in uncertain financial times.
When we are little, and even when we are bigger, we are often told not to judge a book by its cover. As a designer, I think that is a bunch of baloney. While we would like to appease our ego with the thought of being above our subconscious prejudices, we are all wired to make snap judgements. In the book “Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell, the author introduces the concept of the “adaptive unconscious.” The adaptive unconscious is a sort of supercomputer that “quickly and quietly processes a lot of the data we need in order to keep functioning as human beings.” It is the mechanism behind the snap judgements we continuously make while going about our daily business. Without such a mechanism, we as conscious thinkers would be so tied down in pondering the effects of every little decision that we would be unable to accomplish the tasks necessary to our survival.
From Flickr jordan99mac under Creative Commons
“It is not the ship so much as the skillful sailing that assures the prosperous voyage.” -George William Curtis
Over the course of my college career I studied business, and more specifically marketing. Over several years my professors instilled in me the “values” of the modern business world. The most prominent of which is, “does this benefit the bottom line?” It’s a question that undoubtedly has faced many a business owner and employee. It’s a sort of flawed dogma that negates one very important fact.
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