These days it sure feels like the sky is falling, or at the very least the area over Wall Street is. Business is down all over the place, and customers are reigning in their spending. Instinct would want you to believe that price is the most important feature in today’s marketplace, but you might be surprised.
GreenBiz.com has released their 2009 report on the State of Green Business. This year they are reporting a mixed bag of results, from their study of about 1500 green articles and blogs. The overall trend seems to mimic the general state of the economy as a whole. Some segments are showing positive gains while others are feeling the squeeze. According the the report, there was added interest in the rise of a “Green” economy and it’s ability to provide new jobs. With the sudden collapse of the world’s economy, a Green future became a source of hope for companies seeking new revenue streams and hoping to create jobs. Sadly, the costly downturn in economic activity is making the “switch” all the more difficult and risky.
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