Every so often Neon Sumo likes to flex our collective creative muscles and do a creative design exercise. This time around we elected to examine the process of creating a new snowboarding brand.  As snowboarding and skiing are a big part of life here in Colorado, we decided that this would be a perfect opportunity to explore the community in a little more depth.  Since snowboarding is so dependent upon climate we also found it to be a perfect example of a business that would benefit from going green. This series is going to be released in 4 separate parts. 

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The Client:

Summit Educational Outreach (SEO) is an education non-profit devoted to promoting elementary education both locally and internationally. SEO’s all volunteer staff is committed to providing crucial supplies to schools and students in need. They are dedicated to raising the funds and gathering the materials necessary to significantly improve the quality of education available to disadvantaged children. SEO relies entirely on donations of funds and supplies to advance their mission.

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