From Flickr jordan99mac under Creative Commons

“It is not the ship so much as the skillful sailing that assures the prosperous voyage.” -George William Curtis

Over the course of my college career I studied business, and more specifically marketing. Over several years my professors instilled in me the “values” of the modern business world. The most prominent of which is, “does this benefit the bottom line?”  It’s a question that undoubtedly has faced many a business owner and employee. It’s a sort of flawed dogma that negates one very important fact.

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